They proved how non-AMI high bill alerts deliver net new behavioral energy savings in Rhode Island. Together, the companies have evolved the use of behavioral techniques for influencing digital engagement and scaling adoption of utility programs in New York and Massachusetts. Years ago, that meant testing mailed door hangers and phone calls as behavioral nudges for customers to choose efficient heating and cooling setpoints. From door hangers to digital engagementįor more than 10 years, National Grid and Opower have experimented with new ways of engaging utility customers. In the case of the National Grid videos, two-thirds of viewers watched all personalized content, and 14 percent of them clicked through to National Grid’s Energy Savings Programs page for more opportunities and information. Opower X projects are all designed to deliver new, measurable customer engagement value to utilities.
Video grids professional#
The National Grid videos were created by the new Opower X professional services team. Personalized videos make it fun and easy for customers to make smart energy choices.” “Together with Opower, we have continued to innovate and refine how we engage our customers and bring them along this critical journey. “National Grid’s mission is to provide clean energy to support our world long into the future,” said Thomas Baron, senior program manager at National Grid. Sent to 33,000 customers in Upstate New York via email in February, the videos netted 12X the average click-through rate of Opower’s standard digital energy reports.
Video grids how to#
In an animated story, customers received personalized insights on their natural gas usage last winter and advice on how to save energy and cut costs. In partnership with Oracle Utilities Opower, National Grid launched a pilot of their first-ever video energy reports. National Grid is helping its customers better understand their energy journey, 90-seconds at a time.